Description
Every DEK employs the rich, impeccable design of a specific locale’s unique aesthetic in our diverse world. Each DEK’s name is a word in the country’s native language which embodies the personality of local life.
Sisu (pronounced ˈsisu [See-soo]):
(Finnish) noun: A unique Finnish concept encompassing determination, resilience, perseverance, courage, and stoicism in the face of adversity. Sisu goes beyond momentary bravery and emphasizes the ability to sustain that strength over time. It is often described as a deep inner strength and a core aspect of the Finnish national character.