Rugs

About Horredsmattan

Horredsmattan is a Swedish rug mill in the village of Horred, on road 41 between Borås and Varberg — a region that has produced textiles since the 16th century, and at one time was responsible for half of Sweden's textile exports.

The company began producing woven vinyl rugs in 1956, when the Brogeby brothers acquired a shipment of unsold raincoats, shredded them, and wove them into rugs. That founding accident became the basis of a new category of Scandinavian home textile: flat-woven vinyl that reads as textile but wipes clean like a mat.

Today, Horredsmattan continues to produce in Horred using modern factories, partnering with named Swedish designers for each pattern line. The rugs are certified non-hazardous (phthalate-free), skid-resistant, and rated for indoor/outdoor use.

The Pattern Lines

Alfie — solid-background woven geometric. Available in blue, sand, and graphite.

Alice — cotton-vinyl blend; softer underfoot than full vinyl. Available in blue, burgundy, sand, gray, and olive.

Astor — woven stripe/pattern design. Blue, red, graphite.

Candy — gray, muted woven texture.

Forest / Mixed Forest — cotton-vinyl blend with botanical pattern. Rust, graphite, cobalt.

Music — dark gray, texture-forward.

Savanne — African-inspired woven motif. Light gray (subtle) or red multi-color.

Wave — blue, undulating woven design.

Zigge — bold black-and-white with gray stripes on one side; reversible.

Frequently Asked Questions

Are Horredsmattan rugs safe indoors?

Yes. They're certified to European standards that restrict phthalates and other hazardous compounds — distinguishing them from bargain-brand plastic rugs.

How do I clean a Horredsmattan rug?

Wipe with a damp cloth for everyday spills. For deeper cleaning, rinse with a hose outside or sponge with mild soap and water. Lay flat to dry. No machine wash.

Indoor and outdoor — really?

Yes. The vinyl material doesn't absorb water, doesn't mold, and handles sun. Bring inside during extended severe weather to extend life. Cotton-vinyl blends (Alice, Forest) are best for indoor use.

Do they work on hardwood floors?

Yes — the woven backing is skid-resistant but not sticky, so it won't mark hardwood. For extra grip or on very smooth floors, a separate rug pad is recommended.