🍬 Celebrate National Candy Day with a Scandinavian Twist
November 4 is National Candy Day — the sweetest day of the year! It’s a moment to indulge in your favorite treats, discover new flavors, and celebrate the simple joy of candy.
At Swedish Gift Store, we’re marking the occasion the Nordic way — with 10% off three of Scandinavia’s most iconic candies: Wally & Whiz gummies from Denmark, BUBS Swedish candy, and Freia Smil chocolate from Norway.
Whether you’re a lifelong godis (Swedish for “candy”) lover or new to Nordic sweets, these three favorites offer a perfect mix of playful, modern, and timeless indulgence.
🇩🇰 Wally & Whiz – The Danish Gourmet Gummy
Wally & Whiz takes candy craftsmanship to another level. Each cube-shaped gummy is made with natural fruit flavors, vegan ingredients, and zero artificial coloring — a minimalist Danish take on the traditional wine gum.
Flavors like blackcurrant with strawberry or lime with sour lemon are delicate yet sophisticated, balancing sweet and tart in perfect harmony. The packaging is sleek, the texture is soft, and the taste is unforgettable.
It’s the kind of candy that feels as elegant as it is fun — and it makes an excellent gift for anyone who appreciates Scandinavian design and flavor purity.
✨ November 4th - 7th Enjoy 10% off all Wally & Whiz products!
🇸🇪 BUBS – Sweden’s Playful Candy Legend
In Sweden, “Saturday candy” (lördagsgodis) is a cherished weekly ritual — a tradition of enjoying sweets with family every weekend. And when Swedes reach for candy, BUBS is often their brand of choice.
Founded in Jönköping, Sweden, BUBS Godis is famous for its bold flavors, quirky shapes, and vegan-friendly recipes. From sour skulls to strawberry-vanilla ovals, every piece bursts with juicy, nostalgic sweetness.
The colors are vibrant, the texture perfectly chewy, and the experience pure joy — just like Sweden’s candy culture itself.
🍭 Celebrate National Candy Day with 10% off all BUBS favorites.
🇳🇴 Freia Smil – The Norwegian Classic
Sometimes candy should be smooth, creamy, and melt-in-your-mouth comforting — and that’s where Freia Smil comes in.
This beloved Norwegian treat combines rich milk chocolate with soft caramel centers, creating a taste that’s both familiar and luxurious. Freia has been making chocolate since 1889, and Smil remains one of its most popular products across Scandinavia.
Perfect with coffee (fika, anyone?) or as a sweet gift, Smil embodies the cozy side of Nordic indulgence.
🍫 Enjoy 10% off Freia Smil November 4th - 7th. No code necessary.
🎉 Join the Celebration — One Day Only
This National Candy Day (November 4), visit SwedishGiftStore.com or stop by our Lindström shop to stock up on your favorite Scandinavian sweets.
No code necessary, receive 10% off Wally & Whiz, BUBS, and Freia Smil — November 4th through November 7th.
💙 A Sweet Scandinavian Tradition
Candy isn’t just about sugar — it’s about tradition, nostalgia, and moments shared. From Swedish lördagsgodis to Danish gourmet gummies and Norwegian chocolate rolls, Scandinavian candy reflects the region’s love for quality, creativity, and joy.
This November 4, treat yourself or a loved one to a taste of the Nordics — and celebrate National Candy Day the Swedish way!

