Lakrids Bulow - Chocolate Coated Licorices

Lakrids by Bülow – A Story of Passion & Gourmet Innovation

Lakrids by Bülow is more than just licorice—it’s a Scandinavian gourmet experience crafted with passion, creativity, and sustainability. Founded in Denmark in 2007 by Johan Bülow, the brand began as a small licorice factory with a bold vision: to make the world fall in love with licorice.

The Journey from Skepticism to Global Love

Johan Bülow’s idea of chocolate-coated licorice was initially met with doubt, but his dedication to quality and innovation quickly turned skeptics into loyal fans. The first shop opened on 07.07.07, where the aroma of freshly made licorice drew crowds, selling out within hours.

Mission & Sustainability

Lakrids by Bülow is committed to spreading the love for licorice worldwide, exploring its full spectrum of flavors—from sweet and salty to bold and unexpected. As the first B-Corp certified Scandinavian confections company, they prioritize ethical sourcing, premium ingredients, and sustainable production, running their factory on 100% green energy.

A World of Flavors

From classic chocolate-coated varieties to exotic seasonal releases, Lakrids by Bülow continues to redefine licorice, proving that this Nordic delicacy deserves a place in every gourmet collection.