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A traditional Swedish maypole decorated with green leaves and flowers stands against a bright blue sky, symbolizing Midsummer celebrations.

Midsommar

(131 products)

Midsommar (Midsummer) is a major cultural holiday celebrated in Sweden that honors the summer solstice, the longest day of the year. Rooted in ancient fertility and nature traditions, modern celebrations focus on community, outdoor feasts featuring pickled herring and strawberries, dancing around a maypole, and wearing flower crowns.

To celebrate, we are having a 10% discount on all midsommar-themed or floral items, now until June 24 at 11:59 PM!

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