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A display of woolen winter hats in various colors and patterns, hanging on a store wall.

Hats

(13 products)

Good winter hats are about two things: the wool and who made it. This collection carries both. You'll find Northern Story Setesdal hats in 100% merino wool — the Norwegian folk-knit pattern, scaled to headwear. Borjesson Handskar Pajala beanies hand-knit in the Swedish Lapland village of Pajala, where the knitting tradition predates the village's founding paperwork. Heritage beanies embroidered with the Swedish flag or a Norwegian Viking ship for national pride wear. Chunky cable knits in natural wool tones for everyday cold. Plus a shelf of acrylic knit hats for lighter weather and kids. Built for actual Nordic winters and shipped from America's Little Sweden.

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Hat Styles in This Collection

Setesdal wool hats — Northern Story's 100% merino wool hats in the classic Norwegian Setesdal pattern. Same folk geometry as the Setesdal cardigans. A hat worth showing off.

Pajala knit beanies — hand-knit beanies from Borjesson Handskar, based in the Swedish Lapland village of Pajala. Dense knit, warm wool, understated styling.

Heritage flag beanies — Sweden Navy Ribbed Beanie with embroidered flag; Norway Navy Knit Beanie with embroidered Viking Ship. Classic heritage gifts.

Chunky cable hats — one-size wool cable-knits in natural, charcoal, and mermaid (teal). Unisex.

Rock Expedition acrylic knits — lighter acrylic beanies in several colors, including Sweden-flag red-with-white-stars. Good for kids, travel, or milder weather.

The Makers

Borjesson Handskar (Pajala) — knitwear maker from Pajala, Swedish Lapland. The Pajala beanie line is hand-knit in the region where the knitting tradition predates the village's modern records.

Northern Story — Norwegian cardigan and hat maker specializing in the Setesdal lusekofte pattern.

Rock Expedition — lighter-weight acrylic knit hat line for warmer conditions and kids.

Frequently Asked Questions

What's the difference between acrylic and wool hats here?

Wool (Setesdal, Pajala, Chunky Cable) is warmer, more breathable, and lasts. Acrylic (Rock Expedition) is lighter, less expensive, and washes easily.

Is "Pajala" a brand or a place?

Both. Pajala is a village in Swedish Lapland with a long knitting tradition. Borjesson Handskar is the maker producing hats under the Pajala name.

Do Setesdal hats match Setesdal cardigans?

Yes — the hats are the headwear counterpart to the Northern Story Setesdal cardigan line. Often bought as a set.

How do I wash a wool hat?

Hand-wash cold with wool detergent and lay flat to dry. Avoid the washing machine and dryer. Wool hats rarely need washing — airing out usually does it.